Partnership / Sponsorship Information

 


XHale Asia : THE HEALTH & WELLNESS MARKET IN ASIA | MURFEST 2017 ~ Malaysia Urban Retreat Festival an Activation Platform Like Non Other.

 

THE WELLNESS | YOGA MARKET SHARE

Wellness | Yoga is a $8 billion per year industry that encompasses events,retreats,festivals, health and yoga products. It is growing per annum and has seen an increase of about 87% since 2004. While the yoga population continues to gain momentum, the spending in this industry has almost doubled. Growing from end to end.

 

WHY BECOME A PARTNER / SPONSOR?

 

MURFEST sponsors will enjoy multiple benefits such as:

 

Awareness enhancement
Raise brand awareness and create customer preference or loyalty through local & international marketing channels.

 

Build customer insight
Generate positive PR and raise awareness of the organisation as a whole, especially within the industry.

 

Gain Media Exposure
Creative positive brand association in alliance with MURFES – which will be featured by industry media locally & internationally via website and/or printing materials.

 

Support Sales Promotion Campaign
Influence your target market face-to-face and gather useful data about them by getting booth spaces at the conference as part of the sponsorship programme through JustBe Markets an Offline & Online marketplace.

 

MARKETING CAMPAIGN
Strategic and targeted marketing tools will be used to invite MURFESTERS and raise greater public awareness of the festival with tentative planning. Media ads and partners will be lined up internationally. Over US$ 50,000 of a marketing budget will be spent on advertising and media accumulatively.
There will be advertisement placement worldwide and in major yoga, health and wellness publications with focus in the Malaysian, Asian Region and greater Asia, line-up of local and Asia media partners, line-up of print advertisements in major Asia publications, line-up of internet and social media advertising as well as direct marketing through flyer and e-direct marketing distribution through worldwide yoga conferences, joint partner and studio partners (database of over 100,000+ worldwide) and over 50,000 flyers to be distributed through out the festivals and at sister festivals and partners.

 

PUBLIC RELATIONS CAMPAIGN
Publicity has been ongoing since the groundwork stage of MURFEST first conceptualised in 2014. Preliminary public relations plan includes:

 

GENDER
Female 81%
Male 19%
AGE GROUP
21 – 34 58%
35 – 54 42%
PROFESSION
Professional/Managerial 66%
Others 34%

 

FOR PARTNERSHIP ENQUIRIES

We are happy to discuss different sponsorship packages or tailoring existing activities to suit your specific needs.
To be our partner, please send us an email at partnership@murfest.com orĀ support@murfest.com Or for further information or to discuss your particular sponsorship requirements please email support@murfest.com and our Festival Experience Manager (“FEM”) would be on hand to assist you.

 

Thank you


Shobie Malani
Festival Director



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