Partnership / Sponsorship Information


With engagement opportunities every step of the way, MURFEST ensures our sponsors get the exposure and brand activation opportunities they desire, and our participants have the best experience possible.
We’re all about creating an immersive Wellness Experience and event that is fun, interactive and social. We look for sponsors that compliment our brand and target demographic and can enhance the experience for our participants. If you believe your brand is a good fit and would like to discuss potential sponsorship opportunities please CONTACT US at or

Lets Explore & Experience together


XHale Asia : THE HEALTH & WELLNESS MARKET IN ASIA | MURFEST 2017 ~ Malaysia Urban Retreat Festival an Activation Platform Like Non Other.



Wellness | Yoga is a $8 billion per year industry that encompasses events,retreats,festivals, health and yoga products. It is growing per annum and has seen an increase of about 87% since 2004. While the yoga population continues to gain momentum, the spending in this industry has almost doubled. Growing from end to end.




MURFEST sponsors will enjoy multiple benefits such as:


Awareness enhancement
Raise brand awareness and create customer preference or loyalty through local & international marketing channels.


Build customer insight
Generate positive PR and raise awareness of the organisation as a whole, especially within the industry.


Gain Media Exposure
Creative positive brand association in alliance with MURFES – which will be featured by industry media locally & internationally via website and/or printing materials.


Support Sales Promotion Campaign
Influence your target market face-to-face and gather useful data about them by getting booth spaces at the conference as part of the sponsorship programme through JustBe Markets an Offline & Online marketplace.


Strategic and targeted marketing tools will be used to invite MURFESTERS and raise greater public awareness of the festival with tentative planning. Media ads and partners will be lined up internationally. Over US$ 50,000 of a marketing budget will be spent on advertising and media accumulatively.
There will be advertisement placement worldwide and in major yoga, health and wellness publications with focus in the Malaysian, Asian Region and greater Asia, line-up of local and Asia media partners, line-up of print advertisements in major Asia publications, line-up of internet and social media advertising as well as direct marketing through flyer and e-direct marketing distribution through worldwide yoga conferences, joint partner and studio partners (database of over 100,000+ worldwide) and over 50,000 flyers to be distributed through out the festivals and at sister festivals and partners.


Publicity has been ongoing since the groundwork stage of MURFEST first conceptualised in 2014. Preliminary public relations plan includes:


Female 81%
Male 19%
21 – 34 58%
35 – 54 42%
Professional/Managerial 66%
Others 34%



We are happy to discuss different sponsorship packages or tailoring existing activities to suit your specific needs.
To be our partner, please send us an email at orĀ Or for further information or to discuss your particular sponsorship requirements please email and our Festival Experience Manager (“FEM”) would be on hand to assist you.


Thank you

Shobie Malani
Festival Director